Because it’s the most popular search engine in the world, Google is the search engine most businesses focus their SEO efforts on. But what are the top Google searches carried out by consumers and internet users all over the world?
Recent data of the ten most popular searches on Google shows that the most searched word in the second quarter of 2020 is “Google” itself.
To determine the top Google searches, the data uses the “index vs query” unit, which measures a query’s search volume against that of the top query. In other words, a search query with an index of 80 received 80 percent of the total search volume of the top query, which, in this case, is “Google.”
After “Google,” the second-most-searched word on Google is the king of social media, “Facebook,” which has an index of 86. This should come as no surprise, considering the social media platform’s massive user base of 2.6 billion and that it ranks among the three most visited websites worldwide.
The coronavirus pandemic in 2020, which has sent countries all over the world into lockdown, is the third-most-popular searched word on Google. In Q2 2020, the term “coronavirus” received 80 percent of the search volume of “Google.”
Searches for “coronavirus” started to increase in January this year and peaked in the third week of March. To date, most of the searches have come from Italy, one of the hardest-hit countries in the world.
“Coronavirus” is not the only coronavirus-related search term to feature on this list of top Google searches. The search query “corona” is ranked eighth and has an index of 31.
“YouTube” is the fourth-most-popular searched word on Google with an index of 78—just two behind “coronavirus.” It is also the second-highest ranked social media-related search query, after “Facebook.”
These four most searched words on Google are substantially more popular. Starting from fifth place, the index falls below 50 and there’s a 30 index difference between the fourth- and fifth-placed query.
The fifth and sixth most popular searches on Google are generic searches, “news” and “weather,” with indexes of 48 and 46 respectively.
The remaining four are:
Of the ten most popular searches on Google in Q2 2020, Google aside, two are related to the coronavirus pandemic, three are social media sites, three are general searches, and one is ecommerce-related.