Ranking among the most popular social media platforms worldwide, with 2.6 billion monthly users, YouTube’s effectiveness as a marketing platform is not to be questioned.

However, how much you should prioritize YouTube for your business depends on various factors, including the number of YouTube users in your target market. 

Here’s a look at which country watches the most YouTube.

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YouTube users by country

According to the latest data ranking YouTube users by country, India has the largest YouTube audience. Over 467 million people there are active users of the video-sharing platform, and popular genres include comedy, music, vlogs, gaming, and cooking. It’s also noteworthy to mention that the most subscribed to YouTube channel is T-Series, an Indian music record label and film production company. 

Despite the high number of YouTube users in India, the platform’s penetration remains relatively low. Statistics show that the 467 million YouTube users there represent just 33.4% of the total population

Second on the list ranking YouTube users by country is the United States, where there are 247 million active YouTube users. This makes up approximately 74% of the population. In other words, nearly three out of every four people in the US use YouTube. 

This is followed by Indonesia, with 139 million YouTube users. Indonesia is also the country with one of the highest usages of social media. Consumers there spend an average of 200 minutes a day on social media. 

Fourth and fifth on the list ranking YouTube users by country are Brazil and Russia, home to 138 million and 106 million active YouTube users, respectively. 

The five countries with the most YouTube users have a combined total of nearly 1.1 billion YouTube users.

Here are numbers six to 10 on the list ranking YouTube users by country:

  • Japan: 102 million
  • Mexico: 80.6 million
  • Germany: 72.6 million
  • Pakistan: 71.7 million
  • Vietnam: 62.5 million

Of these 10 nations on the list ranking YouTube users by country, half are located in Asia. The remaining are spread across North America, South America, and Europe. 

While knowing which country watches the most YouTube allows you to better understand how much you should be investing on the platform, this is just the first step. If you really want to succeed at YouTube marketing, you’ll need to take a closer look at your YouTube analytics

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