Top Ecommerce Companies in the USA
Total ecommerce sales in the United States of America exceeded $1 trillion in 2022, after an 8.5% increase from the previous year.
If you’re considering starting an online business there, you need to better understand the market, starting with locating the biggest sources of online sales. In other words, you need to know what the top ecommerce companies in the USA are. Here’s a breakdown of the largest ecommerce companies in the USA, ranked by their market shares.
Largest ecommerce companies in the USA
A recent analysis by industry experts shows that Amazon currently leads the list of the top ecommerce companies in the USA—and by a substantial margin. In 2024, its market share is set to reach 38%, which means more than one-third of all online sales will come through Amazon. Amazon also currently ranks second among the largest retailers in the USA in terms of total retail sales, after Walmart.
Amazon holds a tremendous lead over second-placed Walmart, whose market share is expected to be 6.4%. This is followed by Apple, with 3.6%. Together, these three largest online retailers in the USA have a combined market share of 48%, which is to say that nearly half of all digital retail sales generated in the USA are from these three companies.
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The analysis also shows that Amazon is the only company among the top three that is expected to increase its market share in 2024. This will be by 0.4 percentage points, from 37.6% in 2023. This is while Walmart and Apple’s market shares are projected to hold steady.
eBay, ranked among the most popular online marketplaces, is fourth on this list charting the top ecommerce companies in the USA. Its market share is forecast at 2.7%, a 0.3 percentage point fall from 2023. Completing the top five is Target with a share of 1.9%.
The Home Depot follows in sixth place, with a market share of 1.8%. Carvana, which analysts predict will be the fastest-growing ecommerce company in 2024, is next. Its market share is set to rise from 1.4% in 2023, to 1.6% in 2024.
Costco and Best Buy are in joint-eighth place, with market shares of 1.5% each. Ohio-based Kroger rounds out the 10 biggest online retailers in the USA. Its market share is forecast to be 1.3%.
Together, the market shares of these top ecommerce companies in the USA add up to 60.3%.