With nearly 5 billion global internet users going online every day for a multitude of reasons, there’s no question that the web has taken over the daily lives of consumers worldwide.

That said, accessibility to the internet can vary greatly from country to country. Here’s a look at the internet penetration rate by country.

Start selling online now with Shopify

Start your free trial

Internet use by country: top 10

The latest data shows that, at 99%, Denmark, Ireland, Saudi Arabia, and the United Arab Emirates have the highest internet penetration rates in the world. Essentially, nearly every single person living in these four countries uses the internet. Their penetration rates are significantly higher than the worldwide average of 63.5%.

Despite their joint lead, the amount of time spent online by internet users in these four countries differs pretty significantly. Globally, the average amount of time spent on the internet per day is six hours and 37 minutes. In Denmark, internet users spend five hours and two minutes a day online. In Ireland, this number is higher at six hours and 30 minutes. Over in Saudi Arabia and the UAE, it’s even higher at eight hours and five minutes and eight hours and 36 minutes, respectively. 

Incidentally, Denmark also has one of the fastest fixed internet speeds in the world. At 156.06 megabytes per second, it’s the country with the eighth-fastest connection for downloads.

Fifth, sixth, and seventh on the list comparing internet use by country are South Korea, Switzerland, and the United Kingdom, all of which have penetration rates of 98%. Internet users in South Korea are online for five hours and 29 minutes, while those in Switzerland spend five hours and 44 minutes per day online, and UK internet users spend six hours and 12 minutes a day on the internet.

Sweden and Canada follow on the list of internet use by country with internet penetration rates of 97%. The average daily time spent online by internet users in these two countries is also lower than the global average. In Sweden, this number is at six hours and 22 minutes, while in Canada, it’s six hours and 45 minutes.

The country with the tenth-highest internet usage is Malaysia. It has a penetration rate of 96.8%. At nine hours and 10 minutes, the average daily time spent online by internet users there is also much higher than the global average.

Start selling online now with Shopify

Start your free trial

Want to learn more?