Do you want to add a blog to your online store? Consider this: Over half of B2C marketers using content marketing can confirm an increase in sales thanks to their content. If you’re ready to start blogging, then you’re in need of some inspiration. In this post, we’re going to showcase 20 ecommerce blogs that you can use as a starting point for blog design inspiration, content ideas, and more.
- How to Start a Blog on Shopify
- Ecommerce Blog Page Examples
- 1. Match Your Blog with Your Online Store
- 2. Keep a Minimalistic Design
- 3. Get Customers to Create Your Content
- 4. Capture Subscribers
- 5. Talk About the Topics Your Customers Talk About
- 6. Mix Product Promotion and Company Culture
- 7. Giveaway Cool Things
- 8. Give Customers More to Do
- 9. Share Compelling Stories
- 10. Try Social Blogging Networks
- 11. Merge Your Personal Interests and Your Business
- 12. Get Personal
- 13. Try to Stay on Theme All Year Long
- 14. Use Bold Photography
- 15. Attract Your Key Customers
- 16. Mix Help with Humor
- 17. Stick with Your Talent
- 18. Preview Your Products with Directions
- 19. Highlight Customer Testimonials
- 20. Celebrity Customers
- In Conclusion
- On a scale from 1-10, how ready are you to start working on your blog design?
How to Start a Blog on Shopify
If you’re just getting started with blogging, you’ll be happy to know that you can manage your blog using Shopify. Many free and paid Shopify themes have a blog (also referred to as articles, a journal, or the news section) so your blog matches the look of your online store.
To create your first blog post and manage your blog in Shopify, go to your online store under the Sales Channels menu and click on the Blog Posts link. Click on the Create blog post to create your first and future blog posts.
While you can manage your blog using Shopify, some ecommerce store owners manage their blog using CMS systems like WordPress or social blogging platforms like Tumblr. If you choose to use another system to manage your blog, be sure that you are able to find a theme that matches your online store so that visitors who go from your blog to your store (or vice versa) have a consistent experience.
Ecommerce Blog Page Examples
Now, let’s look at what you can learn from 20 ecommerce stores that use blogging as a part of their online marketing strategy. As you scroll through the list, examine the great blog designs, best blog layouts, and blog post title ideas along the way. These should inspire you to creating a better blog that drives sales for your online store.
The following ecommerce blogs incorporate free and paid themes from Shopify as well as custom designs.
1. Match Your Blog with Your Online Store
If your online store looks like this:
Your blog should look like this:
Ghostly International keeps their uniquely retro theme rolling, from their store to their blog. Their blog layout maintains the same look as their entire website. Their blog content includes snippets from other music news outlets, playlists from their music lineup, and their latest Instagram posts.
2. Keep a Minimalistic Design
Do other blog designs feel cluttered? Try a single column layout for your blog, where the blog content is the main focus.
Mondo uses the minimalist single column design on their blog to keep visitors focused on the content. Specifically, it keeps visitors focused on new product announcements, sales, and promotions.
3. Get Customers to Create Your Content
Online stores with loyal brand ambassadors – or people who are enthusiastic about using and talking about your products – can look towards them as content creators.
Shwood Eyewear lets their customers inspire everyone through their journeys around the world, creating a world of breathtaking content for anyone who loves adventure.
4. Capture Subscribers
Use your blog layout to capture new email subscribers. Your blog visitors may not be ready to make a purchase today. But if you can capture their email address after you impress them with great content, you have the opportunity to keep your online store on their mind. When they are ready to buy, your store will be in their inbox with a new blog post, newsletter, or promotion.
Beardbrand attracts visitors with topics for the gentleman whose appreciation of style is closely intertwined with his facial grooming habits. Those who want to gain even more style tips are encouraged to submit their email address which is included in their blog design.
5. Talk About the Topics Your Customers Talk About
Not every blog has to be about products, products, and more products. Your blog page can include topics that are relevant to your customer’s interests and passions.
Frank Body, a natural skincare company, writes about more than just skincare. They know their audience wants to talk about general life and health topics, so they incorporate those topics into their blog.
6. Mix Product Promotion and Company Culture
As mentioned earlier, you don’t have to always talk about your products on your store’s blog. Talk about things that will get people’s attention. Don’t be afraid to brag a little when credit is due.
It’s a 10 haircare mixes how-to and expose content with ways they give back to their local community.
7. Giveaway Cool Things
Want to make your blog page exciting? Turn it into your hub for anyone who wants to be the first to know about some neat items you’re giving away along with your products.
Death Wish Coffee uses their blog to announce promotions and contests. Their latest posts include a promotion for a free duffle bag with orders of $100 or more and a contest for a duffle bag full of coffee K-cups.
8. Give Customers More to Do
You know what your customers like to do based on the products they buy. Capitalize on that by creating a blog page that gives them ideas on even more things they can do that complement the things you sell.
For those who like crafts, Bottle Cutting Inc.’s blog page offers project ideas that align well with those who use their products, which include bottle cutting, candle making, fragrance, and art kits.
If your business goal is to spread a particular message, use your blog page to do it. Share the stories that inspired you to build your business, or share the stories from your customers who have been inspired by your business.
So Worth Loving uses their blog to share stories submitted to them by customers and fans about self-worth, abuse, mental health, and stigmas that inspired their line of jewelry and fashion.
10. Try Social Blogging Networks
Social blogging platforms like Tumblr and Medium allow businesses the ability to maintain an active blogging presence as well as capture new audiences from each platform’s dedicated user base. Blog design examples like Twelve Saturdays…
Use platforms like Tumblr to manage their blog. Custom blog designs and an easy to use navigation bar for both the Shopify and Tumblr keep the consistency for visitors going from the official site to the blog.
11. Merge Your Personal Interests and Your Business
Do you have a particular hobby that you’d love to incorporate on your online store? Why not try it on your blog page.
Ugmonk uses their blog to announce new clothing and accessories as well as capture leads by offering free desktop wallpapers of photos from a trip to Iceland.
12. Get Personal
Are people shopping from your online store mostly because of your personal popularity? Use it to your advantage by creating (or maintaining) a personal blog that bridges the gap between sharing stories about you and mixing in your products.
La La Land’s blog is just that – the personal blog of the owner, Sarah Graham, which has personal journal-style entries that include products from her store.
13. Try to Stay on Theme All Year Long
Does your store sell products that are only popular at a particular time of year? Seasonal buying habits don’t have to put your blog on hold, no matter what you sell.
The Horror Dome, an online Halloween costume and theatrical supply shop, keeps the spirit of creepy alive all year long with posts on haunted houses and horror movies. Their store and blog design also adds to the spooky effect, even when Halloween is month’s away.
14. Use Bold Photography
A picture can tell a thousand words. Great product photography will enhance your shopper’s experience and ultimately lead to an increase in conversions compared to no photos, low quality photos, or generic / stock photos. The same happens for your reader’s experience on your blog design- your content is enhanced by your images.
The World of Mestiza New York has a blog design that accentuates the beautiful photography included with each article.
15. Attract Your Key Customers
If you do market research, you’ll know who your top customers (biggest spenders) are. With that knowledge, you can create blog content that is geared towards that specific demographic.
Leesa does just that with what appears to be a new series of blog posts, starting with this one aimed specifically towards entrepreneurs who love technology.
16. Mix Help with Humor
Humor is a great way to upgrade any blog content. Most topics have been written about on the Internet before – your mission is to create content that has a unique perspective or evokes a strong reaction, such as laughter.
Modkat’s Purr Blog uses humorous headlines and featured images to turn what could be the average cat-lovers blog into something much more entertaining for their target market.
17. Stick with Your Talent
Did your blog come before your online store? If your blog inspired you to create or sell products in your online store, and your blog’s fans are your best customers, then your blog strategy should be simple: stick with what made your business famous – until it’s no longer working.
Many online stores started with a blog, or in the Awkward Yeti’s case, an artistic comic about social awkwardness.
18. Preview Your Products with Directions
Get customers excited about the products you sell by showing customers how to use them. If you can get customers excited about a particular project, they’ll be more inclined to purchase the things they need from your store to get started.
Surprise Ride, an online store that offers project kits for kids (and adults), uses their blog to detail what it’s like to work with one of their project kits. Once you’ve read it, you’ll want to try it for yourself.
19. Highlight Customer Testimonials
Did you just get a glowing review of one of your products in your store or via social media? If you think that review might lead some of your blog readers to take a more serious look at your products, post it on your blog. You can post it as is or reach out to the author of the testimonial (if possible) or ask them if they want to be featured in a more in-depth interview.
Almond Surfboards & Designs mixes glowing customer reviews with news, local events, behind the scenes on their products, and product / promotional announcements.
20. Celebrity Customers
Are you lucky enough to have products used by celebrities? For those with paparazzi-like photography skills or access to a freelancer who does, getting snaps of celebrities using the products you sell can be a great way to make your blog content a sensation.
Jane Motorcycles’ latest blog post features a celeb in one of their jackets. Even if you can’t capture the shot yourself, or pay Getty Images for a stock photo, you may luck out if you follow hashtags and keywords related to your products. If a celeb post about your product publicly on Instagram or another social network, you can embed that post into your blog to create celebrity-themed posts.
As you can see, there are lots of ways that you can create a blog that is unique because of your brand’s approach to the products you sell and the market to which you sell. Your blog design can easily be enhanced on Shopify. Consider getting inspiration from other ecommerce stores similar to yours and start blogging to boost your online marketing today!
Want to learn more?
- Ecommerce Blogging: Everything You Need to Know
- Free Logo Maker
- 6 Stores with Stunning Product Pages
- 40 Amazing Examples of Ecommerce Website Design
On a scale from 1-10, how ready are you to start working on your blog design?