If you’re looking for sports products to sell in 2022, we’ve got some good news: there are plenty of great sports products that you can sell online.
In fact, there are so many options out there that it can sometimes be difficult to decide which products will give your business the best chance for success.
And that’s exactly why we’ve created this article—we want to help you choose the best sports products to sell in 2022.
So in this post we’re going to break down our top 13 sports products to sell in 2022, as well as exactly why we think these products have so much potential.
We landed on all of the products in this post after looking at data from Google Trends and combining it with research from AliExpress, social media channels, and our own experience as entrepreneurs.
Ready to check out our top picks? Let’s dive in.
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Kicking off our list of the best sports products to sell in 2022 is sports bras.
Why are they so great?
Simple—these products are essentials. They’re staples in the wardrobes of active women across the globe.
And these are definitely not a “one and done” product—most buyers will purchase multiple sports bras, especially if they’re doing more than one workout a week.
So, it all sounds good so far. But, when you look at the Google Trends data for these products, you’ll notice that there is actually a bit of a downturn in search interest during the start of winter in the United States.
We can’t say for sure why this is, but it could be due to people losing motivation to workout during the colder months.
Don’t worry though: when we check the worldwide Google Trends data we see that there is consistently high interest in these products across the globe.
So just be wary if you’re thinking of selling sports bras to buyers in countries where it’s winter time. During the winter months you can try and target places like Australia or New Zealand with your marketing campaigns and then switch over to the northern hemisphere after winter.
The humble gym bag is experiencing a demand boom now that gyms have reopened worldwide.
According to Statista, the global market value of gym bags and duffle bags amounted to over $3 billion in 2020. And even though COVID-19 significantly hurt the sales of these bags, the normalization of things has rekindled people’s interest in them—forecasts show that their market value is expected to reach approximately $4.5 billion by 2027.
Unlike standard backpacks, gym bags are versatile, remarkably functional gear carriers that make it easy to transition from the office to your workout and vice versa.
Most varieties are spacious, with plenty of compartments, making it easy to separate your gym shoes, towel, and clothing from your electronics and other essentials.
Additionally, gym bags help prevent hygiene hazards by keeping sweaty clothes from your clean ones.
As an online merchant, you can bring up all these points as you attempt to sell gym bags through your online store. You can also target your promotions to anyone, regardless of their gender identity, as these bags are unisex.
Knee braces are next up on our list of the best sports products to sell in 2022.
These are fairly simple products, but they can help active people out in a multitude of ways.
They can offer extra support for people who do heavy lifting, help with recovery, and even help with posture.
Those are some pretty clear value propositions that you can use in your marketing campaigns.
But they’re not the only reason why knee braces are so great.
Many ecommerce merchants have already found success with these products because they’re cheap to source, which means you can make some pretty decent margins selling them.
Take the products that we’ve listed above—you could try selling those at $15 each, which is a very nice profit margin.
The fact that they’re light makes them perfect for ePacket shipping. All of these reasons make it clear why knee braces are one of the best sports products to sell in 2022.
You’ve undoubtedly seen these products out and about over the past few years, because athleisure has significantly increased in popularity, especially in North America.
Up next on our list of the best sports products to sell in 2022, we’ve got yoga pants.
These products are potentially the most popular in the athleisure category, and we’re sure they’ll be a great addition to any store selling sports products (or even an online boutique).
These slinky products come in a huge range of colors, patterns, and fits, as you’ll see when you’re searching for products on AliExpress.
They’re also relatively cheap to source, and much like sports bras, shoppers will usually buy more than one pair.
So give these products a try—we’re sure you can find success selling them.
The next product on our list of the best sports products to sell in 2022 is definitely an interesting one.
Up next we’ve got posture correctors.
These handy products can be worn both during exercise, to help the wearer maintain proper form, and during the day, to help improve posture as you go through your daily routine.
When you consider that poor posture is linked to millions of back pain cases across the globe, and can even affect the way people judge you, it’s pretty clear that there’s demand for this product.
Just look at the worldwide search interest in posture correctors over the past five years.
People are becoming more and more conscious about their posture, so incorporate video into your marketing campaigns and show your potential customers exactly how this product works and why they need it.
Trust us: when somebody sees how this product can change their posture, it’ll only be a matter of time until they’re heading to the checkout.
For people who don’t have much time to exercise, a balance board is the perfect piece of equipment.
Balance boards help improve agility, ignite core and glute activation, and increase stability in the lower body. These things are critical to preventing injury and faulty movements when a person transitions to other workouts. Strong balance is also key to performing well in various sports like surfing, rock climbing, Thai boxing, acrobatics, or weightlifting.
The fact that these boards require no installation is something bound to interest shoppers a great deal. There’s nothing to assemble and no LCD panel to connect. Just hop on and work out.
Plus, the small and lightweight nature of balance boards means they can be taken and used anywhere.
It’s even possible to multitask with a balance board—the user can burn calories while watching a movie, making phone calls, or washing dishes if they’re feeling adventurous.
Up next on our list of the best sports products to sell in 2022 is compression socks.
And these products are the definition of a steady seller.
Just look at the Google Trends data for compression socks below.
That’s worldwide data across 12 months, and as you can see, interest has been sky high for the product, reaching new highs.
That’s because this nifty product is useful and offers some pretty great health benefits to the wearer, including better blood circulation during workouts. They can even reduce swelling post-workout.
This product is perfect for upsells too. If you’re running an online store that sells athletic products, consider adding some compression socks to your inventory list—they can really help you increase your average order value.
Smart watches are next up on our list of the best sports products to sell in 2022.
Now, we know, we know—they’re not strictly a sports product.
But they are super useful for people who lead an active lifestyle.
Plus, having easy access to detailed information about how much sleep you’re getting, or knowing what your average resting heart rate is, can never really be a bad thing, right?
And, as an entrepreneur, you’ll be able to source and sell smart watches at a cheaper price point than some of the bigger brands who are already active in this market.
This means you’ll be able to draw in those shoppers who are interested in these products but aren’t willing to shell out on the more expensive brands.
And according to Google Trends, these products see a huge spike in interest around the holidays.
So add these products to your store and give them a go. All signs point to smart watches being one of the best sports products to sell in 2022.
Yoga mats are undoubtedly one of the best sports products to sell in 2022.
In fact, they have been one of the most popular sports products of the past decade.
This is largely thanks to the huge rise in yoga’s popularity in the western world.
California Fun Fact: 50% of our land is under yoga mats.
— Conan O’Brien (@ConanOBrien)
Couple this with a bigger focus on wellness and it’s no surprise that yoga is booming.
And, as yogis of all experience levels know, you need a yoga mat.
So, we’ve got a product that appeals to an ever-growing base of customers who are open to spending their money on things that are good for their mind and body.
Add to this the fact that these products are relatively cheap to source, which means you’ll be able to make decent margins on them, and it’s clear to see why yoga mats are one of the best sports products to sell in 2022.
You might not have thought of the next product on our list straight away, but it’s one of the hottest sports products at the minute.
It’s water bottles.
As the world is becoming more and more conscious about their plastic usage, plastic water bottles are becoming quite the controversial product, with National Geographic branding the water bottle as “hated garbage.”
It’s right—and people all over are looking to switch to more sustainable options. You could be the entrepreneur to provide them with one.
Of course, there are a wide variety of different water bottles that you can add to your store.
And when you consider that they’re relatively inexpensive to source, it’s a win-win situation. You can make sales, and there will be fewer water bottles used.
When it comes to marketing these products, think about who you want to target. Try using Facebook advertising campaigns that are targeted to environmentally conscious buyers who are also active.
That’ll give you a fantastic starting point. And donating a portion of your revenue to an environmental organization—and making sure shoppers know about it—is a way to distinguish yourself from the competition.
And if you can nail your Facebook ads, it’ll only be a matter of time until the sales start pouring in.
Next on our list of the top sports products to sell in 2022 is something that adds color to your customers’ lives.
Not only that, but it’ll also help aid their rehabilitation and protection from injury.
Of course, we’re talking about kinesiology tape (or k-tape).
K-tape is a thin, stretchy cotton-based therapeutic tape that provides support to your muscles and joints while allowing free range of motion.
It’s said to improve blood flow and speed up recovery from minor injuries.
Some researchers also claim that kinesiology tape can help correct bad posture by keeping a person’s joint positions aligned.
Google Trends data shows that this adhesive, skin-friendly tape has consistently attracted the interest of people worldwide:
And the trend is likely to continue, as more individuals discover the therapeutic benefits of K tape.
Kinesiology tape is available in a variety of colors, so you can offer many different options to your customers. It’s also breathable and water resistant, so be sure to mention that it lasts on a person’s skin even as they shower or swim.
Next up on our list of the best sports products to sell in 2022 is a handy little product.
It’s the running pouch.
But why are these products so great?
Well, let’s be honest, running can be pretty boring, especially if you’re running for long distances at a time.
So, you might think it’s a good idea to take your phone out with you to listen to some music while you’re running.
You’ll probably need your keys too, and maybe some other bits and bobs.
But where are you going to put all your stuff while you’re running? Do you hold it all? Will it stay in your pockets without falling out?
Enter running pouches. Honestly, they’re so great. They’re discreet, and they’re designed so that you’ll be able to carry all of your valuables with you in one little belt while you’re on your run.
They’re perfect for the gym too, especially if you happen to show up with workout gear that doesn’t have any pockets—just like the yoga pants we mentioned earlier on in this post.
So give these products a try in your store—there’s a clear value provided with these products that you can demonstrate in some video marketing campaigns.
To finish off our list of the best sports products to sell in 2022 we’ve got sports sunglasses.
These are pretty simple products. They’re sunglasses, but they’re tailored toward people looking to protect their eyes while they’re doing sports.
They’re different from regular sunglasses though, because the arms of the sunglasses are designed to fit snug on your head so that they’ll stay on even while you’re running and jumping.
They’re great products to sell all year round too. Even when it’s winter, the sun can still be strong, and irritating for people who are training outdoors.
Well, check out the Google Trends data for these products.
You’ll see that there is particular interest from three places: the UK, Ireland, and New Zealand.
Now, I’m a Brit myself, but I probably don’t need to tell you that the UK isn’t exactly a tropical paradise.
If sports sunglasses are selling here, it should dispel any worries that you have about only being able to sell sports sunglasses in places with a hotter climate.
So give them a try—see if you can find success by selling these products yourself.
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That’s it for our list of the best sports products to sell in 2022.
And Shopify will let you build and run your business all in one place.
Summary: Best sports products to sell online in 2022
- Sports bras
- Gym bags
- Knee braces
- Yoga pants
- Posture corrector
- Balance boards
- Compression socks
- Yoga mats
- Water bottles
- Kinesiology tape
- Running pouches
- Sports sunglasses
Do you have any thoughts about the products we mentioned in this post? Were there any sports products that we missed?
Let us know in the comments section below—we read them all!
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